This weeks class was enlightening for me. I really got a deeper look into Advertising and the hidden messages behind them. It made me realize that daily advertising is ingrained in functions of daily existence. Media is a powerful force in the lives of people from all walks of life. It has a strong influence on how we see the world and this influence usually begins in infancy. As consumers we have responded eagerly to familiar logos and super heroes, advertising has created a universal language that consumers are supposed to understand. Many of the advertisements are aimed directly at children for instance some children may not even know how to spell their own name but they are able to recognize the McDonald’s golden arches.
While we may pay little or no conscious attention to any particular advertisement, we live what Tom Vanderbilt refers to as “the advertised life” our environment is so completely saturated with advertising that it comes to constitute not only our physical environment, but our mental environment as well.
Thinking of Virgina Funes she wants us to recognize ourselves as members of an audience, we observe Ads a performance. What we need to do is unpack that and ask the questions as to why we are being sold these products?
Fumes theory aligns to one of Tom Vanderbilt who is a writer and cultural critic in “The Advertised Life”. He really brings to the forefront that advertising is everywhere. He views consumers as “living inside a perpetual marketing event”. The audience’s(consumer) tastes and preferences are known in advance by the performer (advertiser) he therefore gives the audience the performance(event) they want, in the form of a ‘new performance’ (idea).
According to Vanderbilt he says “ A brand is a perceptual entity that exists, its psychological space in the consumer’s mind.” People actually turn their bodies into a marketing vehicle by wearing clothes with a certain logo or by physically “branding” a corporate logo on their body.
I will leave you with a video I found that was interesting of children recognizing media images but could not recognize Jesus.
Please see video below..
Vanderbilt, Tom. 1997. “The Advertised Life.” In commodify your dissent: The business of culture in the New Gilded age, ed. Thomas Frank, Matt Weiland,and Tom Frank, 127-142. New York: Norton.
Virginia Funes., (2008). “Advertising and Consumerism: A Space for Pedagogical Practice”. Mirror Images. pp. 159-177
While we may pay little or no conscious attention to any particular advertisement, we live what Tom Vanderbilt refers to as “the advertised life” our environment is so completely saturated with advertising that it comes to constitute not only our physical environment, but our mental environment as well.
Thinking of Virgina Funes she wants us to recognize ourselves as members of an audience, we observe Ads a performance. What we need to do is unpack that and ask the questions as to why we are being sold these products?
Fumes theory aligns to one of Tom Vanderbilt who is a writer and cultural critic in “The Advertised Life”. He really brings to the forefront that advertising is everywhere. He views consumers as “living inside a perpetual marketing event”. The audience’s(consumer) tastes and preferences are known in advance by the performer (advertiser) he therefore gives the audience the performance(event) they want, in the form of a ‘new performance’ (idea).
According to Vanderbilt he says “ A brand is a perceptual entity that exists, its psychological space in the consumer’s mind.” People actually turn their bodies into a marketing vehicle by wearing clothes with a certain logo or by physically “branding” a corporate logo on their body.
I will leave you with a video I found that was interesting of children recognizing media images but could not recognize Jesus.
Please see video below..
Vanderbilt, Tom. 1997. “The Advertised Life.” In commodify your dissent: The business of culture in the New Gilded age, ed. Thomas Frank, Matt Weiland,and Tom Frank, 127-142. New York: Norton.
Virginia Funes., (2008). “Advertising and Consumerism: A Space for Pedagogical Practice”. Mirror Images. pp. 159-177